{"product_id":"power-grip-primer","title":"Power Grip Primer","description":"\u003cdiv\u003e\n\u003cp\u003ePower Grip Primer is #1 Primer in America.*\u003c\/p\u003e\n\u003cp\u003eWhat it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.\u003c\/p\u003e\n\u003cp\u003eWhy you'll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGel primer formula grips makeup \u003c\/li\u003e\n\u003cli\u003eGives skin a long-lasting, naturally dewy finish\u003c\/li\u003e\n\u003cli\u003eTranslucent finish gel primer works on all skin tones\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGreat for: oily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003eGet an e.l.f.ing grip with the OG best-selling primer! The sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.\u003c\/p\u003e\n\u003cp\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.\u003c\/p\u003e\n\u003cp\u003eAll e.l.f. products are cruelty free and vegan.\u003c\/p\u003e\n\u003cp\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/p\u003e\n\u003cp\u003eSource: The NPD Group\/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22\u003c\/p\u003e\n\u003cp\u003eCannot exceed 4 units per order.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSeller information\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness name: e.l.f. Cosmetics, Inc.\u003c\/li\u003e\n\u003cli\u003eBusiness address: 570 10th Street, Oakland, California, 94607\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bubble Moms","offers":[{"title":"Default","offer_id":49489472356649,"sku":"be1ef378-fce2-4ef2-bb76-789ba6340373","price":17.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/1668\/2025\/files\/daf63e2e667880b9f28edb1a42aea019.jpg?v=1732577542","url":"https:\/\/276d1d.myshopify.com\/products\/power-grip-primer","provider":"Bubble Moms","version":"1.0","type":"link"}